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No Bull at Whole Foods

MIRAMAR, Fl., June 11, 2020 – NO BULL, the new, plant-based ice cream alternative has reinvented the way consumers enjoy dessert without sacrificing taste. NO BULL’s proprietary recipe took over a year of experimentation to create a creamy, decadent dessert experience unlike any other in non-dairy and is now available in Whole Foods Market stores throughout Florida.

Crafted by San Bernardo Ice Cream®, family-owned and operated in South Florida for over 50 years, NO BULL is the only dedicated plant-based dessert brand from a full-service ice cream company.  With its smooth oat-base, NO BULL provides the velvety texture and rich taste of traditional ice cream that everyone enjoys. NO BULL is vegan certified, gluten-free, and soy-free and perfect for those who follow a plant-based diet, are lactose intolerant, and looking to lessen their carbon footprint.

“NO BULL was created for those living a plant-based lifestyle who deserve the same indulgent experience of traditional ice cream. With great taste and creamy texture, NO BULL, we just taste better,” said Jonathan Tammara, President and Chief Flavor Innovator for the brands.

NO BULL provides a taste sensation in every spoonful of the four indulgent flavors carried in Whole Foods Market including Double Chocolate, Mint Chocolate Swirl, Sea Salt Caramel, and Vanilla Bean. Click here for the link to the hi-res images for these products.

About NO BULL: 

After 50 years crafting premium ice cream and specialty desserts, San Bernardo Ice Cream® has transformed the frozen dessert industry with the launch of NO BULL, its first plant-based ice cream alternative. Oat-based, NO BULL is committed to developing products for a heart-healthy, low fat, plant-based diet and does not sacrifice the smooth, velvety texture and rich flavor of traditional ice cream.  Creamy and decadent, NO BULL uses all-natural, sustainably sourced ingredients and is vegan certified, gluten-free, and soy-free and produced with the finest Non-GMO ingredients. NO BULL is offered in pints for retail distribution, as well as three-gallon containers and soft-serve cartons for its wholesale foodservice division. Visit for further information on these decadent dairy-free flavors.

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